Business Unit Engagement View

Accelerating the Impact of Category Management
January, 2013

In November 2012, a leading west coast power provider and PowerAdvocate co-hosted an Executive Forum centered on accelerating the impact of category management. 

The road to successfully enabling category management, with its focus on driving lowest total cost of ownership, is one fraught with many potential roadblocks, but none more significant than getting Business Unit leaders to engage effectively.

This PowerAdvocate View emphasizes the importance creating a productive and impactful relationship with Business Unit leaders, guiding Supply Chain executives on approaches to:

  • Understanding Business Unit Objectives
  • Adapting to specific needs
  • Creating a "pull" relationship through indispensable information
  • Building a strong internal brand

Gain industry insights and approaches to engaging business unit leaders and accelerate the impact of category management.

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